ARCTIC FRONTIERS SIDE EVENT:

CAN NORWEGIAN TOURISM BECOME A WORLD-CLASS INDUSTRY?

Knowledge-based tourism development

Tuesday, January 26th 2016, 10.00 – 13.00, Clarion Hotel The Edge, Tromsø

10:00

WELCOME and INTRODUCTION

Einar Lier Madsen, Project Manager for Northern Insights

Part I

NEW RESEARCH-BASED KNOWLEDGE FOR MANAGEMENT, POLICY AND VALUE CREATION

10:20

Innovation in the tourism experience sector (Introduction)

Dorthe Eide, Associate Professor , Nord University Business School

10.23

DMO roles: Re-organizing into bigger DMO -does it fix all challenges?

Line Mathisen, Senior Researcher, Norut

10.31

Science and industry: Knowledge sharing for innovation in the tourism experience sector.

Hin Hoarau Heemstra, Associate Professor, Nord University Business School

10.39

The experience industry, innovation and gender: So what?

Elisabet Ljunggren, Research Professor, Nordland Research Institute

10.47

Testing as method during innovation processes: From ad hoc to systematic approach.

Dorthe Eide, Associate Professor, Nord University Business School

10:55

Tourist experiences: From ordinary to extraordinary – from hard to soft (Introduction)

Nina Katrine Prebensen, professor, UiT The Artic University of Norway/University College of Southeast Norway

10.58

Challenges of extraordinary tourist experiences in the Arctic

 Frank Lindberg, Associate Professor, North University Business School

11.06

I was looking forward to that, but then THIS happened: The power of accidental tourism 

Tove I. Dahl, Professor, UiT The Arctic University of Norway

11.14

Why risk your life for fun?

Audun Hetland, Ph.D. Candidate, UiT  The Arctic University of Norway

11.22

Tourist as a resource in co-creating experiences

Nina Katrine Prebensen, Professor, UiT The Arctic University of Norway/University College of Southeast Norway

11.30

Coffee Break

Part II

12:00

PANEL DISCUSSION The importance of research-based knowledge for development and growth in the Norwegian tourism industry in the next decennium

Grete Ellingsen, State Secretary, Ministry of Local Government and Modernisation

Per-Arne Tuftin, Director of Travel and Tourism, Innovation Norway

Geir Stokke, Polaria, Chairman of the Board , Winter Experiences Northern Norway

Erik Taraldsen, Managing Director, Thon Hotel Lofoten

Jørgen Kristoffersen, Head of Economic Development, Alta municipality

Nina Katrine Prebensen, Professor, UiT The Arctic University of Norway/University College of Southeast Norway

Dorthe Eide, Associate Professor, Nord University Business School

Panel discussion leader: Einar Lier Madsen, Northern Insights/Nordland Research Institute

13:00

Thanks for joining us. Please continue the conversation hereafter wherever and whenever you can.

Buffet lunch, 2nd floor