There is more to Arctic politics than simplistic dichotomies or popularised geopolitical analyses, but to fully explore these nuances warrants a greater appreciation of the diversity of methods available for social scientists. In this article, we explore the apparent neglect of ethnographic data in this context and argue not only for expanding the use of ethnographic data but also for making the use of such data more explicit, recognised and reflexive. To this end, we find it is crucially important to articulate the particular strengths of ethnographic methodology in relation to the study of arctic politics. Drawing on our own research on political processes in Svalbard, Norway, we therefore illustrate the essential role ethnographic data can play in making sense of what is going on in Arctic (geo)politics. We argue that understanding Arctic politics requires a nuanced approach that extends beyond official narratives. Ethnography uniquely contributes to this understanding by providing transparency and rich, detailed perspectives that emerge from immersive engagement with the local contexts and individuals involved. By diving into the field, ethnographers can uncover local political dynamics that reflect broader geopolitical issues, highlighting that each context contains stories with deeper implications. This method captures the complexity of Arctic politics, which cannot be fully grasped from a distance, thus revealing the intricate interconnections between local experiences and larger political narratives